The website, live
Click through it like the real store. Switch between the two drafts and between desktop, tablet and mobile.
Preview content uses reference catalog imagery for presentation only. Private, not for publication.
V1 vs V2
Both drafts side by side on the same page, so you can keep what worked in each.
V1 · first draft
V2 · current
The catalog
How the store is organised: 5 header categories, 12 subcategories, 120 pieces. Tap any piece for its full details.
Brand kit
Logo & emblem
“needle art” wordmark with the needle as the “l”, “by Lovely” beneath, and the gold sparrow-and-needle emblem.
Colour palette
Ivory #F6F0E7
BackgroundsJamuni #3A1E33
Dark sectionsZari gold #B48A4A
DetailsRani pink #C2185B
Accent onlyBlush #EFD9D1
Soft sectionsInk #1D1715
Text
BackgroundsJamuni #3A1E33
Dark sectionsZari gold #B48A4A
DetailsRani pink #C2185B
Accent onlyBlush #EFD9D1
Soft sectionsInk #1D1715
Text
Typography
Playfair Display italic
Headlines and numerals.
Jost for menus, prices and buttons. Cormorant italic for small Hindi edit names.
Textures, fabrics & scenes
Changes & next steps
V1 · first draft
The foundation
- Cartier-style header with mega menu and category images
- Coded festive scene hero with garlands and petals
- Edits, Shop the Look collage with hotspots
- Phone-card quick view, bag and wishlist
- Bodoni headlines, leopard-cub logo placeholder
- Category pages with simple text intro
V2 · current
What changed
- Playfair Display headlines, every heading larger
- Gold sparrow-and-needle emblem replaces the cubs
- Layered haveli hero with parallax and drifting petals
- New Wedding Edit scene in the mandap courtyard
- Shop the Look rebuilt: numbered knots and product cards
- Fabric photos, atelier portrait, silk and paper textures
- Category banners with fabric imagery and intro line
- “Made the slow way” craft band on product pages
Coming next
Planned
- Category banner still-life images (5 prompts sent)
- Optional detailed jharokha palace for the hero
- Seasonal emblem variants (Diwali, wedding, winter, spring)
- Search, size guide, edit story page, wishlist page
- Social media: calendar, Instagram grid, catalog posts
- Swap reference imagery for Needle Art’s own shoot
Social media, coming soon
Content calendar, Instagram grid preview, catalog posts and campaigns will live here, linked to the same 120-piece catalog.